Car hire business picking up?
Posted by Jacqui | Posted in Car Hire | Posted on 10-05-2010-05-2008
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So is the car hire industry in general picking up? According to Nigel Johnson of Hertz UAE it is, slowly but surely, in an interview with Zeena Zalamea on the 9th May 2010 at the Arabian Travel Show held in Dubai he confirmed that the car rental industry had been affected by the global economic meltdown.
Commenting that customers were now looking for value for money rather than just the cheapest rental car, he confirmed that Hertz were investing in new vehicles and more staff training.
What does this mean for the people who hire cars? Hopefully it will mean better service at rental desks and newer cars on fleet. Will the public really look for this over cheaper car hire? It will always depend I suspect on the budget of the person in question, if you’re on a tight budget you’re going to want the best rate you can find on car rental. If on the other hand you’re not so strapped for cash, you’ll probably be more interested in knowing that the car you’ve booked is well maintained and not more than six months old.
How can you be sure of getting the best price and the best service? Try going to a broker like Aspect Car Rental, the prices offered are usually lower than you will get direct (after all a broker books thousands of cars in a year and you probably only book one or two!) That’s not the only reason though, a broker is liable to care more about your booking, so if you do experience any problems they will usually try harder to resolve it for you.
Will all this mean lower and lower rates? I suspect not, Nigel Johnson was careful to say that prices had been lowered but that clients were looking more for value for money, so it looks as though prices are as low as they’ll go. This still means that to stand the best chance of getting the vehicle of your choice (a less common vehicle like a convertible or automatic in Europe) you still need to book your hire car early rather than late, fleets are still lower in number than they have been for some years, which of course means there are fewer cars to hire!
