Aspect Car Rental BlogNews and views about car hire and rental world wide.

The Queen has returned to Wimbledon for the first time since 1977 and many hope that it’s a signal that Andy Murray will be the winner this year. Why do they hope that? because the last time the Queen was at Wimbledon was the year Virginia Wade stopped being the bridesmaid at Wimbledon and became the bride winning the women’s cup.

Do we think that Murray will this year beat Federer who knows he certainly seems to have the hunger to win which is always a good trait to have but only time will tell and time is on his side, every year older the reining champion gets will slow him down. True we don’t see that much slowing down but unless he’s an alien hybrid even Roger Federer will be subject to the aging process!

Does this have anything to do with car hire? Not directly no but with Wimbledon and the world cup on at the same time, those canny folk who took my advice and booked their south African or London car hire early probably got the car they wanted. On the other hand those that didn’t probably had to settle for what was left and indeed in South Africa many probably didn’t get anything at all unless they paid in gold!

So remember, if there’s a major event coming up that you want to attend, and you want to hire a car, then you do need to book early!

Did you know that many car hire companies offer special rates for car hire at weekends? Depending on the area, time of year and supplier you can some real bargains for weekend auto rental.

Imagine you are a car rental company in say – Malaga – your high season is spring, especially around Easter and summer in particular June and July. During those periods you can charge high rates and still be sure of renting out your entire fleet, even though you may keep some back to rent to ‘walk ins’ (people who walk in off the street or airport without a prior booking).

You keep some back because you know that when a potential customer turns up in high season without a booking you can charge even more than your published rate (the law of supply and demand).

There is no incentive for you as a car hire company to actually lower your rates. Now think about the low months, November, January, February and the beginning of March, how do you maximise your turnover/profits?

You offer deals and one of the deals you may offer is a cheaper weekend rate, during these times people may take advantage of cheaper airfares to visit for a weekend. they may want a weekend city break but want to organise their own instead of going with generic trips on offer.

Perhaps they have family and just want to ‘pop’ over for a quick visit, as a car hire company it makes sense for you to offer a price incentive to have the car for the weekend doesn’t it?

So check around and see what’s on offer, even in your own country if you want a weekend break and want to ‘up-grade’ your own car for example, you may find that renting a car for the weekend puts a different slant on the question “something for the weekend?”